Designing A New Look for Social Energy, Inspired by the Community
28th June 2021 is marked as one of the most important dates in our history books because we got a brand-new look and launched our Better Together tariff.
What was the challenge?
The biggest challenge we faced was having a unified brand identity that represented everything we do as a company. Our current brand didn’t quite get the right balance between being a smart energy tech company and an energy utility company. About a year ago, the team took a step back to analyse our brand and see if it reflected who we are as a business. The quick answer was no, and this called for a major change.
How did we tackle it?
We gathered feedback from external parties including our customers, business partners, agencies, and other key stakeholders within the business to come up with comprehensive feedback to take our brand to the next level.
What we learned
The general consensus was that our current brand lacked an identity, integrity and our website wasn’t fit for purpose. Nothing was off-limits when it came to rebuilding the brand, we weren’t afraid to strip everything back and start from scratch as long as we got it right.
So, what has changed?
In short, everything except for our name has changed. The change reflects where we are and where we’d like to go as a business.
